Elethea is a luxury, boutique, African-inspired beauty brand.

Our first anti-ageing skincare line contains Elethea's Rift Valley Algae Complex. This has been extracted from blue-green algae from Kenya's Rift Valley in the heart of East Africa that many believe to be the cradle of humankind. For centuries, this rich and beautiful savannah has provided for us and sustained our needs, allowing our species to evolve.

Elethea's founder, Nausheen Qureshi, was raised in Kenya, inspired by the beauty rituals of the women she grew up with in a community where the most powerful resources were those that were provided by nature.

In 2011, Nausheen travelled back home to research the local plants and their properties for her product range. An intensely fertile land, no other geographical terrain on Earth is like the Rift Valley – so it’s not surprising that it is home to minerals that cannot be found anywhere else in the world.

Together with her best friend from university, a PhD biochemist Israt Alam and her sister, a lawyer Saeher Qureshi, Elethea's team was born. Our team's biochemistry background provides us with the latest scientific knowledge and skills to develop a luxurious skincare collection that harnesses nature’s most powerful resources and ancient beauty secrets which have stood the test of time to deliver visible and long lasting efficacy.

Elethea's Rift Valley Algae Complex (RVAC) works at a cellular level to balance skin moisture and to regenerate and detoxify skin cells. Elethea has captured the power of the RVACs unique mineral complexes for skin health by pioneering a complex of spirulina algae (blue-green algae).

The products have been meticulously formulated by Elethea’s in-house biochemists over a period of two years, and the RVAC goes through a three month extraction process before it is used in the products. Approximately 3.5 billion years ago, blue-green algae began to bind nitrogen from the atmosphere and convert it into carbon dioxide and sugar, with oxygen as a by-product. Over time, blue-green algae created an atmosphere rich in oxygen: a perfect environment for the development of life. Blue-green algae itself is a spectacular skin ingredient.

Elethea’s RVAC is rich in protein, including all 8 amino acids, B-vitamins, essential fatty acids, bio-active enzymes and minerals like copper, magnesium, zinc and potassium.

Elethea Eye Architecture Cream

Eye Architecture Cream

£120

Our highly coveted eye cream is an all-rounder for this delicate skin area. Richly moisturising and packed with peptides, antioxidants & anti-inflammatories, it helps to reduce the appearance of fine lines, wrinkles, dark circles & puffiness.

In independent clinical tests, 100% of users had a 34% reduction in fine lines & wrinkles in 28 days.

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Multi-Peptide Complex pulls deep into the skin to stimulate collagen types IV, VII & XVII, laminin and integrin production, reducing the appearance of fine lines and wrinkles.

Tamarind Seed Extract has been proven to outperform Hyaluronic Acid in skin hydration. In our formulation, both work together to smooth fine lines by providing instant hydration.

Powerful antioxidants & anti-inflammatories: White Tea Extract, Eyebright Extract and Cucumber Extract reduce puffiness, whilst Liquorice Root Extract brightens the skin and helps to diminish dark circles.

Richly moisturising oils: Rosehip Oil works at a cellular level to rejuvenate the skin and provides the essential fatty acids Omega 3 and Omega 6, Olive Oil conditions and Avocado Oil nourishes the skin.

Elethea Youth Capture Serum

Youth Capture Serum

£210

Our concentrated, oil-free, peptide-enhanced, lightweight serum effectively penetrates the epidermis to reduce the appearance of fine lines and wrinkles. At a cellular level, it delivers high levels of powerful ingredients to improve skin elasticity and smoothness.

In independent clinical tests, 100% of users had a 22% reduction in fine lines & wrinkles in 28 days.

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Multi-Peptide Complex pulls deep into the skin to stimulate collagen types IV, VII & XVII, laminin and integrin production, reducing the appearance of fine lines and wrinkles.

Tamarind Seed Extract, from the Tamarind Tree of East Africa, gives instant hydration and powerful anti-ageing properties. In recent studies, this extract has outperformed the hydrating properties of Hyaluronic Acid. It is also culturally known to enhance radiance.

Oat Beta Glucan penetrates the skin layers and provides an anti-wrinkle effect by firming the skin via signalling collagen production.

Elethea Revitalising High Protection Fluid

Revitalising High Protection Fluid

£140

This radiance-enhancing extra lightweight fluid provides broad UVA and UVB protection against the sun to prevent premature ageing of the skin.

SPF 30

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Pumpkin Seed Oil is a powerful antioxidant, rich in essential fatty acids. It maintains moisture levels and provides the skin with important vitamins, minerals and enzymes that promote efficient cell renewal.

Manuka Honey is not only a well-known antibacterial but also an effective pH-balancing ingredient for the skin.

Turmeric Oil and Liquorice Root Extract brighten the skin.

Cucumber Extract revitalises and detoxifies the skin, resulting in a natural glowing complexion.

White Tea Extract and Grape Seed Extract are powerful antioxidants that target free radicals.

Tamarind Seed Extract, from the Tamarind Tree of East Africa, gives instant hydration and powerful anti-ageing properties. In recent studies, this extract has outperformed the hydrating properties of Hyaluronic Acid. It is also culturally known to enhance radiance.

Deep Nourishing Cream

Deep Nourishing Cream

£150

This light-textured cream has been designed to supplement the basic requirements of your skin leaving it healthily moisturised and smooth. For use in hot climates or for normal to oily skin types.

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Jojoba Oil and Apricot Seed Oil are light oils that provide balance to the moisture levels of our skin, without leaving behind an oily residue.

Hyaluronic Acid is a very effective short-term hydrating ingredient.

Vitamin B3, a great anti-ageing ingredient that maintains fatty acid levels and minimises the loss of water for fuller, firmer and smoother skin.

Vitamin B5 hydrates and nourishes by replenishing nutrients in the skin layers

Olive Extract is an incredible antioxidant (400% more than Vitamin C), antibacterial and nourishes the skins layers.

Grape Seed Extract has been added, another great antioxidant but also an anti-inflammatory and collagen synthesis promoting ingredient.

Elethea Intense Hydrating Cream

Intense Hydrating Cream

£150

With a rich blend of moisturising oils, this cream provides a high level of hydration whilst smoothing the skin. Suitable for dry skin types, and skins exposed to extreme conditions

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Shea Butter and Jojoba Oil provide fatty acids, plant sterols and rich moisturisation to the skin, leaving it feeling silky and smooth.

Hyaluronic Acid is a very effective short-term hydrating ingredient.

Vitamin B3, a great anti-ageing ingredient that maintains fatty acid levels and minimises the loss of water for fuller, firmer and smoother skin.

Vitamin B5 hydrates and nourishes by replenishing nutrients in the skin layers.

Olive Extract is an incredible antioxidant (400% more than Vitamin C), antibacterial and nourishes the skins layers.

Grape Seed Extract has been added, another great antioxidant but also an anti-inflammatory and collagen synthesis promoting ingredient.

Contact Us

For any queries, including customer services, please e-mail info@elethea.com.

For press enquiries, please contact Mantelpiece PR.
+44 (0)20 7788 4006
pressoffice@mantelpiecepr.com

Our registered address is
Elethea Limited, International House, 124 Cromwell Road
London SW7 4ET, United Kingdom

Telephone
+44 (0)20 7581 5068

Please note, we do not operate from this address so please do not send any items here.

We will release our full site on August 19th, 2013.